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18

may

2012

FIVE EXPERT CRISIS PLANNERS

Five communications experts calling upon vast professional experience in communications management during times of crisis have joined forces to offer “made to measure” training and support services for organisations that could expect or experience a crisis. While we will all remain autonomous in our professional activities, I am being joined…

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23

apr

2012

A SPRINGTIME RICH WITH TRAINING AT SUBSTANCE

From managing crisis 2.0, to assessing social media, to the impact of new market research technologies, our team of seasoned trainers provide more than half a dozen training programs for organizations such as Infopresse, Les Affaires and the Fondation du Maire. Here is a quick overview of the particulars of these events. Please note that we also offer…

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02

apr

2012

GUILLAUME BRUNET HAS JOINED THE TEAM

The entire Substance team is proud to announce that Guillaume Brunet (ex-Cossette, Médias Transcontinental and ADVISO) has joined our team in order to found the company’s digital division. Guillaume will bring depth and reach to our group, to the great benefit of our current and future clients alike. His digital…

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18

feb

2012

TWO-SYSTEM THINKING? (PART 1)

The emergence of neuromarketing (the marketing and communications application of cognitive neuroscience discoveries) has stimulated our interest in an increased understanding of how the brain functions. The classical dichotomies that claim, for example, that individuals act rationally (vs. emotionally) no longer hold water. To this effect, “2-system thinking” helps explain…

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